Designing a zero-waste drink system

Wim is a sustainable vend-and-return bottled beverage system that offers unlimited refreshment through a closed-loop recycling model. For this project, I developed comprehensive branding and design assets, including bottle labels, kiosk UI, and social media marketing content.

Working closely with the Wim team, I created visuals that drive consumer engagement and emphasize the brand’s commitment to sustainability. The logo is an ambigram, symbolizing the full cycle of the product’s eco-friendly nature in a simple yet memorable way—positioning Wim as a pioneer in this emerging space.