I'm a brand and digital product designer with over a decade of experience turning complex problems into joyful solutions and storytelling. I believe great design should be simple and human.

Most recently, I was the founding design director at Ahead, where I helped millions build emotional intelligence through interactive, gamified experiences. Some other time, I helped establish the American sleep lifestyle company Casper's footing in Europe, and led research-driven user experience projects at FormelSkin to improve medical diagnosis usability.

I was lucky to start my first full-time position at Apple in 2014, where I learned from world-class leaders how design at scale can shape lives. From early-stage startups to large tech teams, I've been helping numerous products and brands grow globally.

Hailing from Seoul and based in Berlin, I'm always up for something to expand my horizons. Outside of work, I'm often found bouldering, collecting stationery, or indulging in the spiciest food in town without breaking a sweat.