Designing for the lifestyle sleep brand
Concepting
Packaging
Illustration
Web Design
Motion
Social Media
Art Direction
Casper is the pioneer of the bed-in-a-box concept, redefining how people shop for sleep. As Senior Designer at Casper’s European headquarters, I led the visual identity across multiple markets—shaping everything from campaign concepts to digital and print design. Working closely with the New York team, I helped align Casper’s global brand vision, while adapting it to the unique sensibilities of European audiences.
UK Subway Campaign
We used sleep-related puns and taglines to position the Casper bed as the ultimate destination one wants to be. We developed messaging that connected with transit audiences while respecting the environment. Following initial success, we expanded the campaign to Paris and other markets, maintaining consistent tonality and visual elements.
Slat launch
Rather an overlooked, unexciting product, Slats, was getting introduced to the market. We crafted a campaign narrative around slats being an essential to what makes a good bed even greater. I worked on concepts for the photoshoot and afterwards designed digital assets supporting the product launch, all in consistency in the brand language.
Next project
Bomie Lee
Digital Product & Brand Designer
© Bomie Leemywayb@gmail.com
